Webinar: Using social media to enhance your professional profile

How can medical professionals make the most of social media? 

Our September webinar will explore the benefits and some of the pitfalls involved with the use of social media for the surgical profession. Ms Tanaya Sarkhel, an Orthopaedics Consultant, surgical tutor and the mind behind the influential @surgicaltutor Twitter account, will chair what promises to be a very informative webinar.

Our panel will discuss how surgeons can use the social media tools available to improve communication with other surgeons and the wider public while maintaining a professional image and avoiding the many risks involved with using the likes of Twitter, LinkedIn and Facebook.

You will also get the amazing chance to ask the panel your own questions at the Q&A session.

Join the conversation by sharing your questions and experiences via the @RCSNews Twitter handle, including the #SoMe4Surgery 

Why tune in?

Find out all the pros and cons from having an active social media profile and how you can use it to enhance your career. Get hot tips and practical advice on how you can use modern communication tools to successfully engage your followers. Topics covered will include:

• How social media can help create and foster professional networks and relationships
• How social media can enhance patient safety (e.g. calls to the public for health checks)
• The Do's (personal brand, keeping up to date with professional news)
• The Dont's (patient safety and consent, be mindful of your digital footprint and how you are perceived e.g. complaints)
• Getting started: top tips, hashtags to follow etc.

Panel members

Ms Tanaya Sarkhel, @surgicaltutor (Panel chair): Orthopaedics Consultant, surgical tutor and social media influencer

Mr Simon Fleming, @OrthopodReg : Orthopaedic Registrar, PhD Candidate and RCS RCPSC Morton Research Fellow in Surgery (MedEd), BOTA Past-President and culture change advocate

Dr Becky Fisher, @beckybeckyfish : FY2 Doctor, RCS Future Surgeons Forum Foundation Representative and textbook author

New Media Ghost proudly supporting Royal College of Surgeon’s ‘Using social media to enhance your professional profile’ webinar #SoMe4Surgery

New Media Ghost has experience in supporting surgeons with their personal brand marketing whether online or off-line. They take care of your reputation and can specifically help those who are embarking on opening a private practice or work with the NHS and want to join a private practice. For RCS members only, they are offering a free 20 minute consultation in the month of September.

*This webinar is free for all RCS members and costs £15 for non-members. Find about all the benefits of RCS membership and how you can join here.

All the resources and the full recording of the webinar will be uploaded onto the website after the event.